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Relationships Do Matter in Business

Up and Running

A study by sales guru Keith Ferazzi’s Ferazzi Greenlight looked at 16 leaders of high-performing strategic account management (SAM) teams, and found that accounts with dedicated SAM teams grow an average of twice as fast as traditionally organized accounts. Some even reported growth of three and four times that of conventional sales teams.

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Prevailing Wisdom

Mucker Lab

1999 – “The search engine game is over”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. (Evernote, Dropbox). Myspace, Facebook).

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Prevailing Wisdom

Mucker Lab

1999 – “The search engine game is over”. 2005 – “Sales cycle is too long for software companies selling to government and educational sector”. (Evernote, Dropbox). 2002 – “the social network fad is over”. Myspace, Facebook). 2002 – “Information Technology is not a competitive advantage”. Everything).

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