Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

VC Cafe

JANUARY 20, 2014

In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. Average tenures have nearly doubled since 2006 (from 23 to 45 months). These quants work with more vendors than ever, while building their own customized analytics engines. CMOs such as Lynn Vojvodich at Salesforce, Marty St.

B2B 111

B2B Technology PPC Marketing 111

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. My first blog post on the topic of CIA was on 14th Aug 2006! CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

Metrics 60

Metrics Analytics Non-Compete Search 60