Remove 2006 Remove Campaign Remove Differentiation Remove eCommerce
article thumbnail

Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

what was going to really make social work in an eCommerce environment. Netflix’s initial marketing campaign? Your initial marketing campaign could simply be, “The end of [insert bad profit source here]”, and you may indeed become the next Netflix and whomever your target is may become the next Blockbuster. But I digress.

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. million in 2004 to $6.5 image source.

Retention 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Develop Your Customer Retention Strategy

ConversionXL

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. million in 2004 to $6.5 image source.

Retention 112
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. million in 2004 to $6.5 image source.

Retention 105
article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

We’ve even started testing recovery campaigns for former customers whose issues we’ve fixed; I’ll write about that in a future post, but the early results are very promising.” Popular eCommerce site Threadless has had a “feature request” thread on their customer forum since 2005. million in 2004 to $6.5 image source.

article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Enjoy it.

Analytics 131
article thumbnail

What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

billion in annual subscription revenues not including advertising or eCommerce). might have been a lot less differentiated. Since 2006 I have been lamenting what I see as “the Facebook problem&# – they are trying to lump me into one big social network. But less considered is the fact that the success of the Web 2.0