YoungUpstarts

APRIL 19, 2012

Between 2005 and 2007, Starbucks aggressively opened new store locations and made several operational changes that diluted its customer value proposition, diluted its high employee engagement culture, violated its real estate site selection controls, and weakened its high value-added ‘experience’ business model.

Dilution 209

Dilution Virginia Management Washington 209

Steve Blank

OCTOBER 4, 2010

Using this idea to differentiate themselves as the hot new Silicon Valley VCs, some of his former business school students made this phrase their rallying cry. Over the next ten years, while Ford focused on cost reductions, General Motors built a diverse and differentiated product line. Lieberman 2007. By then it was too late.

Silicon Valley 322

Silicon Valley Differentiation United States Customer Development 322

Software By Rob

NOVEMBER 16, 2009

The key take-away is that product differentiation is how you make money, and neutralization (keeping up with your competition) is how you stay in the game. You have to focus on both neutralization and differentiation, but there is a no-man’s land “gap&# in between them where your effort is totally wasted.

Software Review 47

Software Review Software San Francisco RSS 47

Duct Tape Marketing

APRIL 28, 2011

Expect to pay a premium Implementing a marketing strategy that allows you to carve out a clear point of differentiation and perhaps a narrow market focus, allows you to charge a premium for your products and services. If the business has to depend on you to make it rain, well, how can run it without you? All rights reserved.

Marketing 64

Marketing Valuation Differentiation Lead Generation 64

Up and Running

NOVEMBER 5, 2014

Before 2007, when a handful of companies may have gone after the same piece of business, now scores of them are, meaning we all have to work longer and harder, and in some instances we do so for the same, or even a lesser, amount of revenue. Differentiate yourself. Obviously, you’re going after the same business.

PR 138

PR Networking Social Media Differentiation 138

Duct Tape Marketing

NOVEMBER 1, 2017

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 36

Cost Marketing Audience Media 36

Entrepreneurs-Journey.com by Yaro Starak

JUNE 3, 2011

I created 16 profitable niche websites and an ecommerce website, which I sold back in 2007 for $250,000 before I started my Extra Money Blog. Differentiation Factors To Beat Saturation You must be thinking that rotator cuff treatment is also a super saturated niche. So how do I make the bulk of my money online?

Marketing 82

Marketing Private Placement Internet Differentiation 82