Remove 2007 Remove Programming Remove Venture Capital Remove Viral
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” Founded in 2007. Time will tell.

Partner 240
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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Friday, March 23, 2007. Popular Media: the key to viral marketing. Venture Capital. (3). ▼ 2007. (10). Popular Media: the key to viral marketing. Explore Venture Capital.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. This is a mistake.

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From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

I decided to go back through the Wayback Machine to figure out what Buddy has called itself over the years: 7/27/2007 – Application Developer: Buddy Media is the leading developer of applications for the emerging new media platforms, including Facebook, MySpace and other social media sites.

Software 105
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Cracking The Code: Happy New Year 2008!

Cracking the Code

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. You have been 2,950 to visit the site in 2007 and you looked at 3,920 pages. This has proven to be true in 2007 and we will see how resilient these trends are in a recession. Venture Capital. (3).

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

A wise man told me one time that "A good sales compensation program should do 2 things; 1) Tell your sales people where to spend their time and effort 2) Tell the sales people what the company values" Both apply in this plan which is good! Venture Capital. (3). ► 2007. (10). Explore Venture Capital.

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Measuring sales and marketing effectiveness of SaaS companies

Cracking the Code

The definition becomes for the last quarter of 2007: CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307) A CAC ratio of one would be equivalent to breakeven marginally on a new customer in one year. Venture Capital. (3). ► 2007. (10). Lets call this ratio the Customer Acquisition Cost ratio or CAC ratio.

Sales 79