The Effects of Typography on User Experience & Conversions
ConversionXL
MARCH 16, 2014
Back in 2008, researcher Harald Weinreich & Jakob Nielson published a study that measured 45,237 page views from 25 different users, and found that – of the people being analyzed – most people would scroll about halfway down the page for longer content and only spent enough time on the page to read less than 20% of the text.
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