2009, 2010, Lean and PR

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

Silicon Valley

Silicon Valley Technical Review RSS PR

Lessons Learned: About the author

Startup Lessons Learned

OCTOBER 4, 2008

Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Would love to get in touch.

San Francisco

San Francisco Technical Cofounder Fractional CTO CTO

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

APRIL 2, 2009

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. » 8 Responses Strategy versus Relentless Tactical Execution « Yet Another VC Blog , on April 2, 2009 at 6:19 am Said: [.] You don’t delegate life and death.

Silicon Valley

Silicon Valley Technical Review RSS Software Review

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This theory has become so influential that I have called it one of the three pillars of the lean startup - every bit as important as the changes in technology or the advent of agile development. Great post.

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

FEBRUARY 22, 2009

Lessons Learned by Eric Ries Sunday, February 22, 2009 Please teach kids programming, Mr. President Of course, what I really mean is: let them teach themselves. February 22, 2009 5:54 PM CapnCleaver said. February 22, 2009 10:14 PM Aleks said. February 23, 2009 2:22 AM Clement said. February 23, 2009 9:23 AM Clement said.

Programming

Programming San Francisco Lean Continuous Deployment

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The Lean Startup Intensive is tomorrow at Web 2.0. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Expo SF (May. for Harvard Business Revie.

San Francisco

San Francisco CPA SEM CTO Hire

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

APRIL 30, 2009

Reply Bill Allred , on May 1, 2009 at 10:46 am Said: This is a really common pitfall. Reply Niall Smart , on May 2, 2009 at 12:20 am Said: Great story – your point about snazzy design vs. actual impact is still relevant in the context of spending money on outsourced web graphic design. demand creation strategy).

Sales

Sales Silicon Valley RSS Las Vegas

Going to Trade Shows Like it Matters – Part 2

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Part 1 of this post offered some suggestions on going to trade shows to generate awareness.

Silicon Valley

Silicon Valley RSS California Customer Development

@altgate » Blog Archive » Outsourcing For Startups

Altgate

SEPTEMBER 16, 2010

PR/Marketing. For startups, PR firms are a waste of money. The best early PR is a product that people actually love plus a genuine story to tell from the founder. .]… … Tom Eisenmann Furqan: Does outsourcing engineering work well when following a lean approach with lots of iterative learning? Start a blog.

Software Review

Software Review Offshore Startup Boston

Marketing and Growth Lessons for Uncertain Times

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). As the recession wrapped up, they had to remind consumers of lean times. recession in 2009.”.

Marketing

Marketing Campaign Non-Compete Lean

Lessons Learned: Product development leverage

Startup Lessons Learned

APRIL 26, 2009

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. Its a key lean startup concept. For example, I recently created a customer validation exercise around the Lean Startup Workshop. Dont fall for it - its a trap.

Product Development

Product Development Developer San Francisco Product

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

Lessons Learned by Eric Ries Wednesday, March 4, 2009 Lo, my 2295 subscribers, who are you? In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. March 7, 2009 3:31 PM Eric said. Thanks again, Eric March 7, 2009 3:35 PM NewWorldOrder said. Great post.

San Francisco

San Francisco Lean Continuous Deployment DC

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

SEPTEMBER 3, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The PR agency helps the company understand and influence key bloggers, social networks, industry analysts, luminaries, and references.

Customer Development

Customer Development Developer Customer Silicon Valley

The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. I’ve first hand experience of this.

Silicon Valley

Silicon Valley Product Startup Product Development

Lessons Learned: The lean startup at UC Berkeley Haas School of.

Startup Lessons Learned

FEBRUARY 24, 2009

Lessons Learned by Eric Ries Tuesday, February 24, 2009 The lean startup at UC Berkeley Haas School of Business Image by Jessica_Mah via Flickr Last week I had the opportunity to lecture again in Steve Blank s entrepreneurship class at Haas, which is always a great learning experience - for me at least! Nice talk, thanks for sharing.

Lean

Lean San Francisco Continuous Deployment DC

Stop lying on stage

Startup Lessons Learned

OCTOBER 4, 2010

Lessons Learned by Eric Ries Monday, October 4, 2010 Stop lying on stage Entrepreneurs crave information about successful startups, and they should. The higher the vanity ratio, the more effective the PR. It helps companies with PR. This is also why I get so outraged when people treat Lean Startup like a religion.

San Francisco

San Francisco Lean Metrics PR

Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) Order Here.

Silicon Valley

Silicon Valley RSS California Customer Development

Beware of Vanity Metrics (for Harvard Business Review)

Startup Lessons Learned

FEBRUARY 8, 2010

Lessons Learned by Eric Ries Monday, February 8, 2010 Beware of Vanity Metrics (for Harvard Business Review) The next article in my series on entrepreneurship for Harvard Business Review is live today. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Dont forget to leave a comment.

Metrics

Metrics San Francisco Lean Continuous Deployment

Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

APRIL 17, 2010

Lessons Learned by Eric Ries Saturday, April 17, 2010 Sneak preview, KISSmetrics (and more) Hear the CEO of KISSmetrics give a sneak preview of what hell be presenting at the Startup Lessons Learned conference on April 23 (were less than a week away!): The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

San Francisco

San Francisco Romania Cleveland South Africa

Elephants Can Dance – Reinventing HP « Steve Blank

Steve Blank

JUNE 22, 2009

It was priced at $22,000 – equivalent to about $140,000 in 2009 dollars. Reply Vincent Chan @Power of Scale , on June 22, 2009 at 9:35 am Said: Thanks for showing this letter. Reply Rick , on June 22, 2009 at 10:15 am Said: You talk about companies like they deserve immortality. Thx for sharing (and researching)!

Silicon Valley

Silicon Valley RSS California Agile

VC Evolution: Physician, Scale Thyself.

500hats.com

AUGUST 2, 2012

First Round became a very active investor in consumer internet and e-commerce, on a rather lean investment budget, with several notable exits (including Mint.com to Intuit in 2009 for $170M). but the food was awesome, & the PR wasn’t bad either). and no, we didn’t.

Silicon Valley

Silicon Valley Early Stage Venture Capital Valuation

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. If you are having trouble raising money, sometimes a little PR can help.

San Francisco

San Francisco PR Lean Early Stage

The End of Innocence

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley

Silicon Valley PR Technical Review RSS

The Secret History of Silicon Valley Part VII: We Fought a War You.

Steve Blank

AUGUST 3, 2009

Reply Mark Essel , on August 3, 2009 at 12:58 pm Said: I think any engineer just hopping into aerospace or defense work would greatly benefit this background Steve. Reply gene , on August 3, 2009 at 5:23 pm Said: Thanks for picking up this series again, it is my favorite of all the ones you are writing. Reply Nelson A.

Silicon Valley

Silicon Valley RSS Europe Germany

SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

MARCH 19, 2009

They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Ben Reply Dmitriy Kruglyak , on March 20, 2009 at 10:48 am Said: Steve, I look forward to a similar backstory on E.piphany marketing!

Silicon Valley

Silicon Valley RSS Software Review Technical Review

10 years of entrepreneurship

Startup Lessons Learned

JULY 9, 2009

Lessons Learned by Eric Ries Thursday, July 9, 2009 10 years of entrepreneurship I recently passed my ten-year anniversary of becoming an entrepreneur. We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. July 9, 2009 7:32 AM Peter Kane said. July 9, 2009 8:46 AM Anonymoussaid. Great post.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco

San Francisco Lean Retention SEM

Rocket Science 4: The Press is Our Best Product

Steve Blank

JULY 13, 2009

Reply steveblank , on July 13, 2009 at 9:52 pm Said: Dmitriy, I don’t advise or go near “freemium&# models. steve Knowtu » links for 2009-07-13 , on July 13, 2009 at 6:05 pm Said: [.] Reply Dan L , on July 13, 2009 at 7:32 pm Said: Interesting story. << (tags: startups) [.]

Silicon Valley

Silicon Valley Product RSS California

Why diversity matters (the meritocracy business)

Startup Lessons Learned

FEBRUARY 22, 2010

Lessons Learned by Eric Ries Monday, February 22, 2010 Why diversity matters (the meritocracy business) Diversity is the canary in the coal mine for meritocracy. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. None of these are impossible.

San Francisco

San Francisco Lean Sweden Continuous Deployment

Rocket Science 5: Who Needs Domain Experts

Steve Blank

JULY 16, 2009

Filed under: Customer Development , Rocket Science Games | Tagged: Steve Blank , Entrepreneurs , Early Stage Startup « Rocket Science 4: The Press is Our Best Product Burnout » 7 Responses Steve , on July 16, 2009 at 9:10 am Said: Steve, This is an excellent post. Vision and $1.65

Silicon Valley

Silicon Valley RSS Video San Diego

Lessons Learned: Cash is not king

Startup Lessons Learned

MARCH 27, 2009

Lessons Learned by Eric Ries Friday, March 27, 2009 Cash is not king Cash on hand is just one important variable in a startup’s life, but it’s not necessarily the most important. In lean times, it’s most important to focus on cutting costs in ways that speed you up, not slow you down. great observation & summary.

San Francisco

San Francisco Lean Continuous Deployment DC

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. The Lean Startup methodology does not advocate using optimization techniques to make startup decisions. That’s the local maximum. That’s right.

San Francisco

San Francisco Lean Metrics Design

Story Behind “The Secret History” Part IV: Library Hours at an.

Steve Blank

APRIL 13, 2009

It had no PR agency. Reply Top Posts « WordPress.com , on April 14, 2009 at 5:12 pm Said: [.] Reply Kaan , on April 16, 2009 at 12:23 am Said: Wow, this is really amazing! Reply Jax , on July 21, 2009 at 3:38 am Said: Awesome story. All You Can Read Without a Library Card It was 1978.

Silicon Valley

Silicon Valley RSS California Washington

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. For context "some 740 billion text messages were sent in the first half of 2009."

San Francisco

San Francisco Metrics Lean PR

The Sharp End of the Stick « Steve Blank

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. Reply hackrnews hacker , on May 4, 2009 at 8:29 am Said: Isn’t google a perfect example of a “going out of business&# strategy? In my experience, every marketer with an MBA wants to “do strategy.”

Silicon Valley

Silicon Valley RSS Non-Compete California

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. May I add that if you are looking to build these loops and need an effective way to deliver your notification emails you should have a look at MxM ([link] January 4, 2009 8:56 AM Lukas Fittl said. June 18, 2009 11:20 PM JakeRsaid.

Viral

Viral San Francisco Lean Continuous Deployment

90 Things I've Learned From Founding 4 Technology Companies

betashop.com

OCTOBER 8, 2012

On October 27, 2010 I wrote a blog post about the “ 57 Things I Learned Founding 3 Tech Companies.”. Find one person, make them your sherpa, and lean on them. I’ve leaned on Allen Morgan for the last 8 years through 4 companies and all sorts of ups and downs and twist and turns. Fab.com Fab Feed Bradfords Blog.

Technical Review

Technical Review Technology Software Review Valuation

Your Business “Driving Force”

market-by-numbers.com

DECEMBER 7, 2009

Reply O modelo Freemium para Startups – parte II » Manual da Startup says: April 14, 2010 at 12:09 pm [.] link] about 1 hour ago from Quora RT @marksbertrand : like lean? This post was mentioned on Twitter by Eric Ries and brantcooper, ralxz's Blogs. ralxz's Blogs said: Your Business “Driving Force” [link] [.]

San Diego

San Diego RSS Lean Elevator Pitch

Lessons Learned: Achieving a failure

Startup Lessons Learned

JANUARY 30, 2009

Lessons Learned by Eric Ries Friday, January 30, 2009 Achieving a failure We spend a lot of time planning. Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. We can capitalize on new customers.

San Francisco

San Francisco Lean Agile Continuous Deployment

From Nothing To Something. How To Get There.

techcrunch.com

OCTOBER 23, 2010

Tweet View Comments Guest Author Sep 20, 2009 This guest post was written by Meebo CEO Seth Sternberg. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success. link] Internet Strategy, Marketing & Technology Links – Sept 22, 2009 | Sazbean [.] How To Get There.

Technical Review

Technical Review Cofounder Technical Cofounder Software Review

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

APRIL 24, 2012

You can measure this yourself: go to any list of startups, maybe look at YCombinator’s recent graduate class , or Scoble’s list of picks for 2010 , or Sequoia’s list of seed companies — or go find a list you like better. In March 2009, they launched a Beta version and demoed it at FinovateStartup 2009.”

Java

Java PHP Software Review Coder

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

Lessons Learned by Eric Ries Thursday, February 12, 2009 What is a market? (a Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? February 12, 2009 3:30 PM Neil said. February 13, 2009 2:05 PM kareem said. great analogies. Expo SF (May.

San Francisco

San Francisco Continuous Deployment Ruby Lean

Startup Tools

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review

Software Review Startup Silicon Valley Analytics

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

Lessons Learned by Eric Ries Friday, September 11, 2009 The cardinal sin of community management Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it. September 11, 2009 7:32 AM Sean Murphy said. September 11, 2009 2:28 PM Jeff said.

Community

Community Management Lean Software Review

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Lessons Learned: About the author

Trending Sources

SuperMac War Story 5: Strategy versus Relentless Tactical.

Lessons Learned: What is customer development?

Lessons Learned: Please teach kids programming, Mr. President

Lessons Learned: The three drivers of growth for your business.

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Going to Trade Shows Like it Matters – Part 2

@altgate » Blog Archive » Outsourcing For Startups

Marketing and Growth Lessons for Uncertain Times

Lessons Learned: Product development leverage

Lo, my 2295 subscribers, who are you?

The Customer Development Manifesto: Reasons for the Revolution.

The Leading Cause of Startup Death – Part 1: The Product.

Lessons Learned: The lean startup at UC Berkeley Haas School of.

Stop lying on stage

Going to Trade Shows Like it Matters – Part 1 « Steve Blank

Beware of Vanity Metrics (for Harvard Business Review)

Sneak preview, KISSmetrics (and more)

Elephants Can Dance – Reinventing HP « Steve Blank

VC Evolution: Physician, Scale Thyself.

Lessons Learned: Don't launch

The End of Innocence

The Secret History of Silicon Valley Part VII: We Fought a War You.

SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

10 years of entrepreneurship

Lessons Learned: The App Store after the gold rush

Rocket Science 4: The Press is Our Best Product

Why diversity matters (the meritocracy business)

Rocket Science 5: Who Needs Domain Experts

Lessons Learned: Cash is not king

Learning is better than optimization (the local maximum problem)

Story Behind “The Secret History” Part IV: Library Hours at an.

The Superbowl ad test

The Sharp End of the Stick « Steve Blank

Engagement loops: beyond viral

90 Things I've Learned From Founding 4 Technology Companies

Your Business “Driving Force”

Lessons Learned: Achieving a failure

From Nothing To Something. How To Get There.

CEO Friday: Why we don’t hire.NET programmers

Lessons Learned: What is a market? (a guide for hackers)

Startup Tools

The cardinal sin of community management

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