2009 Acquisition Customer Development PR 
Steve Blank
JULY 16, 2009
Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Customer Development says having a vision, faith and a set of hypotheses are a normal part of the startup experience. The mistake isn’t having a vision and taking risks.
Startup Lessons Learned
JANUARY 30, 2009
Lessons Learned by Eric Ries Friday, January 30, 2009 Achieving a failure We spend a lot of time planning. Launch with a PR blitz, including mentions in major mainstream publications. We can capitalize on new customers. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy.
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Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
steveblank.com
JULY 8, 2011
Reply Crystal Williams , on April 12, 2009 at 10:38 am said: Hi Steve! … Reply Avron Olshewsky , on June 10, 2009 at 11:03 am said: Hi Steve, Read your book “The four steps …&# and have enjoyed it and your blog. It is certaintly a great list to motivate me to get reading again. Keep up the great work! … Thanks!
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention.
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. June 18, 2009 11:20 PM JakeRsaid.
techcrunch.com
OCTOBER 23, 2010
Tweet View Comments Guest Author Sep 20, 2009 This guest post was written by Meebo CEO Seth Sternberg. Everything Seth said is absolutely spot on, except I’d encourage founders to make sure they do some customer development (even in the consumer space) in parallel to cranking out the first product. How To Get There.
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