The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing
YoungUpstarts
OCTOBER 12, 2012
Executives from powerhouse advertisers like Walmart, Unilever, Coca-Cola, and others are pushing Facebook for access to more user data. The result is poor ROI results for advertisers who ‘make do’ with what little information they can glean. I offer the following suggestions: Build your own customer communities.
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