2009 Customer Development Framework Management 
Steve Blank
AUGUST 31, 2009
After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development.
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.
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Startup Lessons Learned
JULY 5, 2010
I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Steve Blank
MAY 11, 2009
And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. But the rest of the management team really skeptical. Little did we know. It was fun watching it happen.
Startup Lessons Learned
APRIL 14, 2009
Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? They are gaining valuable customer data. These founders have not managed, to borrow a phrase from Steve Blank , to create a scalable and repeatable sales process.
Startup Lessons Learned
JANUARY 15, 2010
And when companies pursue sustaining innovations — like a product line extension or a new technology designed to serve an existing customer segment — this procedure makes complete sense. Safely because it is clear that the manager in question didnt do his homework. Case Study: Continuous deployment makes releases n.
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