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How to create a sustainable social media strategy for your startup

The Next Web

Here are five essential, efficient ways to eliminate guesswork and make your startup a success on social media. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Before you can afford staff dedicated to social media, spread the duties around.

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From Agency to Enterprise Software: The Evolution of Buddy Media

This is going to be BIG.

The other day I wrote a post about the lack of Enterprise Software disruption coming out of NYC —and a lot of people responded that I wasn’t citing Buddy Media. Our current focus is on creating sticky, super viral applications that help users get more out of Facebook and other social media.

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. ► 2009. (9). Popular Media: the key to viral marketing. Software 2.0:

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Closing a VC fund in 2009/10 is a major achievement in and of itself. Total raised: $83mm; Series B round (July 2009 for $43mm) valued company at $400mm.

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Challenge of Predicting Winners

SoCal CTO

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.

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Business ecology and the four customer currencies

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral.

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Founders Interview: Flash Pack

The Startup Magazine

The adventure travel market is in ascension, enjoying a 69% year-over-year growth since 2009. We released the photo to the media two weeks before kickoff: The “First-Ever Selfie with Jesus” became an instant viral success. Also, we have a global appeal, with 60% of business now overseas.

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