Steve Blank
AUGUST 24, 2009
While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
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Both Sides of the Table
MARCH 24, 2014
As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I spent my first year developing proprietary deal flow and learning the business and then the Sept 2008 / Lehman Bros collapse / financial meltdown happened. 5 years ago.
Both Sides of the Table
JUNE 18, 2015
There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard.
Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. » 8 Responses Strategy versus Relentless Tactical Execution « Yet Another VC Blog , on April 2, 2009 at 6:19 am Said: [.] You don’t delegate life and death.
Startup Lessons Learned
MARCH 13, 2009
Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. If you are having trouble raising money, sometimes a little PR can help.
Steve Blank
MARCH 19, 2009
They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Ben Reply Dmitriy Kruglyak , on March 20, 2009 at 10:48 am Said: Steve, I look forward to a similar backstory on E.piphany marketing!
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