2010 B2C Channel SEO 
Occam's Razor
JANUARY 20, 2010
We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.
www.forentrepreneurs.com
FEBRUARY 2, 2010
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.
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Occam's Razor
FEBRUARY 20, 2012
No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't. If it stinks that tells me a lot (remember the year of mobile was 2010!). Things like that.
Cracking the Code
OCTOBER 10, 2008
Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.
Hearpreneur
DECEMBER 15, 2017
Back in 2010, we were running a digital agency in Los Angeles for premium fashion brands when they came upon the idea for NuORDER. We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. Photo Credit:Olivia Skuza.
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