2010 Blog PR SEM 
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
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Steve Blank
APRIL 30, 2009
Best, Miguel Cavalcanti, from Brazil Reply Colin Rae , on September 22, 2010 at 2:20 pm Said: Steve, in many of your posts I’ve noticed you say certain things can not be delegated/outsourced (e.g Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Blog at WordPress.com.
Cracking the Code
NOVEMBER 10, 2009
Unveilling of the Bessemers 10 laws of Cloud Computing and SaaS - Winter 2010 Release. Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive. ► 2010. (5).
Cracking the Code
FEBRUARY 12, 2007
Getting the most of your online marketing: the In & Out of SEM/SEO. Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive. ► 2010. (5). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).
mashable.com
MAY 28, 2010
How do you find that perfect Twitter handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year? Descriptive names, such as Stuff White People Like or Blogging Basics 101 , immediately convey information about what you do. How Do I Start? The downside?
www.forentrepreneurs.com
FEBRUARY 2, 2010
Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.
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