Remove 2010 Remove Metrics Remove Sales Remove SEM
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. He had teamed up with a former product manager at P&G to deliver seminars on just this subject.

Sales 120
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco.

Audience 119
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Unveilling of the Bessemers 10 laws of Cloud Computing and SaaS - Winter 2010 Release. Study the Sales Learning Curve and Only Invest behind Success (more.) By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful Cloud business (more.) at 7:42 PM.

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Getting the most of your online marketing: the In & Out of SEM/SEO. sales and marketing. (10). ► 2010. (5). State of the SaaS 13: Q1 2010 Sentiment. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). anecdotes. (13).

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

Sean Ellis coined the term “growth hacking” way back in 2010. Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), The metrics you’ll be using.