2010 PR Product Development Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
crowdSPRING Blog
SEPTEMBER 22, 2010
Upcoming and OnGoing Web Design Trends of 2010 – [link]. Recommendations for usability in product development – [link]. New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link]. 35 hand based logo designs – [link]. Testing Accordion Forms – [link].
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Startup Lessons Learned
OCTOBER 7, 2008
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.
Startup Lessons Learned
APRIL 7, 2010
Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. Get me a new one&# was closer.
Up and Running
MAY 23, 2016
Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.
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