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Growth strategies for marketplaces: key takeaways from a fireside chat on growth

Version One Ventures

The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions. About five years ago, we saw the early waves of growth – typically an individual or two (“growth hackers”) who were championing growth within product development. New platforms as distribution tools.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Twitter Link Roundup #53 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Upcoming and OnGoing Web Design Trends of 2010 – [link]. Recommendations for usability in product development – [link]. New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link]. 35 hand based logo designs – [link]. Testing Accordion Forms – [link].

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, April 23, 2010 in San Francisco.

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How much does it cost to build the world’s hottest startups?

The Next Web

Founder Kevin Systrom launched Instagram with 25,000 beta users on October 6, 2010; two years later, the app continues to see massive growth, recently reporting 150 million active users. But if you were to replicate the product exactly, all those decisions are made for you. 8) Angry Birds.

Cost 168
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This Week in Venture Capital – Episode 4

Both Sides of the Table

11.2mm in Series A, rumored pre-money of $35mm; $1.6mm angel raised in Jan 2010. In late April 2010, VentureBeat published that Blippy credit card numbers were published on Google search: [link] followed by Blippy’s response. It is a platform to help brands building viral marketing campaigns. Read more: TechCrunch.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Thanks for the insight!

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