2011 Campaign Channel PPC 
ConversionXL
OCTOBER 21, 2012
Compared to social media and content marketing, email is a mature channel for engaging online consumers. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.
ConversionXL
OCTOBER 13, 2015
Same thing with the class of 2011, except they’re a different cohort because they share a different common experience in a time period. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. Image source.
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Occam's Razor
OCTOBER 21, 2013
In late 2011, Google announced an effort to make search behavior more secure. A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research.
ConversionXL
MAY 11, 2013
Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. For experienced Adwords advertisers, this won’t be a major revelation, but back in 2011 Google introduced an Ad Extension called “Click To Call.”
searchengineland.com
MAY 30, 2012
Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. How To Panic-Proof Your Link Campaign Can Local Businesses Jump On The Pinterest Train?
ReadWriteStart
JANUARY 6, 2011
6, 2011 we hosted our 64th free One Million by One Million (1M/1M) strategy roundtable for entrepreneurs, and the first for this year. To begin with, today, I gave her a set of immediate action items, including starting a blog, a PPC campaign with some ideas on how to position her keywords, as well as some guidance on merchandising.
Occam's Razor
MAY 14, 2012
Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. No eBay PPC ad or SEO listing showed up. Traditional retailers often have a fixed multi-channel schedule based heavily on past traditional media plans with less flexibility in being able to incorporate real time odd trends on the web.
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