ConversionXL
OCTOBER 13, 2015
Same thing with the class of 2011, except they’re a different cohort because they share a different common experience in a time period. As the above chart shows, we can compare the average income of the class of 2010 and 2011 over the same relative interval (5 years after graduation) for an apple-to-apples comparison. Image source.
Occam's Razor
OCTOBER 21, 2013
In late 2011, Google announced an effort to make search behavior more secure. A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research.
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ConversionXL
OCTOBER 21, 2012
Compared to social media and content marketing, email is a mature channel for engaging online consumers. According to their case study , this segmented landing page converts at 25% – well above the PPC conversion rate average of just 3.5%. A deep link in your website such as a product or features page. A dedicated landing page.
ReadWriteStart
JANUARY 6, 2011
6, 2011 we hosted our 64th free One Million by One Million (1M/1M) strategy roundtable for entrepreneurs, and the first for this year. To begin with, today, I gave her a set of immediate action items, including starting a blog, a PPC campaign with some ideas on how to position her keywords, as well as some guidance on merchandising.
ConversionXL
MAY 11, 2013
For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. image source. Revisions in Round 1 included: Visual Anchor Point at the Top of the page.
Duct Tape Marketing
DECEMBER 13, 2011
I’ve been pretty much spot on with most of my predictions for small-business trends in 2011 and trends for 2010.). We’ve talked about mobile as a marketing channel for years, but it seemed it wasn’t happening. They care about what’s practical and what seems obvious—and that’s not always what gets buzz. Mobile powers local.
searchengineland.com
MAY 30, 2012
For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Google Disapproved 134M Ads And Disabled More Than 800K AdWords Accounts In 2011. EBook: Cross Channel Marketing. Looking downstream for differences in conversions in the creative. Question 2. “In
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