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The State of the Crowdsourcing Union, 2011

crowdSPRING Blog

is the first company to devise s system to effectively crowdsource SEO (search engine optimization) services. Most online (and many many offline) companies are leveraging paid search and pay many thousands of dollars to experts to manage their campaigns. Related posts: Three economic trends for 2011 (fueled by startup goodness).

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

All Things SEO. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. How To: SEO. Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews.

SEO 54
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Startup Tools

steveblank.com

The Next Bubble – Don’t Get Fooled Again The Democratization of Entrepreneurship Reinventing the Board Meeting – Part 2 of 2 – Virtual Valley Ventures Why Board Meetings Suck – Part 1 of 2 Tune In, Turn On, Drop Out – The Startup Genome Project Greatest Hits – The Gigaom Interview The Four Steps to the Epiphany is Now (..)

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. No keyword data in competitive intelligence/SEO tools. Perhaps you (like me) use competitive intelligence or SEO tools to monitor keyword performance.

Search 154
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? De Beers made such an investment, even though a brand campaign could only soften the decline in sales during the 2007–08 crisis: Ally faced a different challenge.

Marketing 121
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Twitter Link Roundup #111 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

SEO Still Beats Social Media for Small-Biz Marketing – [link]. Amazon’s secret $90 million ad campaign – [link]. Clever and Creative Sticker Advertising Campaigns – [link]. Clever and Creative Sticker Advertising Campaigns – [link]. Best of the 2011 – [link]. – [link].

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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). You decide the landing page experience.

Analytics 127