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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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The End Of Marketing As We Know It

YoungUpstarts

A pair of wake-up-call studies by the Fournaise Marketing Group in London in 2011 and 2012 found that more than 70 percent of CEOs think that their chief marketing officers lack business credibility, lack the ability to generate acceptable growth, and lack the ability to explain how their programs will lead to increased business.

Marketing 234
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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. So their management teams were insisting that they OEM (buy from someone else) these products. The customers didn’t act particularly excited about the product and how brilliantly I presented it.

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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. Why would customers make such an effort?

Customer 168
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The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

The Nine Teams Present. Each week every team presented a 10 minute summary of what they had done and what they learned that week. As each team presented, the teaching team would ask questions and give suggestions (at times pointed ones) for things the students missed or might want to consider next week. in Control Systems.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Extra Lucrative Conversion Advice.

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The Lean Startup Bundle

Startup Lessons Learned

It is the ultimate product development get-started guide to Lean Startup. Because of the traditional publishing industrys commitment to rapid iteration, the book wont come out until Fall, 2011. It is the ultimate product development get-started guide to Lean Startup. And theres so much more.

Lean 153