How Can We Really Measure The ROI of Optimization?
ConversionXL
AUGUST 27, 2015
How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” Basically, all changes made during the testing period (combined into one metric) tested against the old version.
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