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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. This is partly due to the global financial crisis of 2008, which led many companies to reassess their spending to cut costs. History of frugal innovation.

Startup 198
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion smartphone users in 2012. billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes.

Mobile 48
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15 Ways A Brand New Small Business Can Look Established

YoungUpstarts

Back in the 1970’s, consumers saw about 500 advertising messages per day. Keep this in mind: This article is less about specific ways to drive traffic or save money on advertising, and more about making your brand look like you belong so prospects trust you when they do find you. Or reviews! You need reviews to look legitimate.

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Twitter Link Roundup #162 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Don’t Hire the Perfect Candidate | Lance Haun-Harvard Business Review – [link]. Scaling Your UX Strategy | Robert Fabricant-Harvard Business Review - [link]. 5 Predictions For Online Advertising | Fast Company – [link]. 50 Creative advertisements of cars | Ants Magazine – [link].

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. Kayak Software Corporation. Mobile Usage: 8% of 2010 query volume (mobile app download growth of 344% YoY). Founding Date: 2004.

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Twitter Link Roundup #115 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Five Tips To Improve Employee Performance Reviews – [link]. Radio Still Good Advertising Option for Small Business – [link]. crowdSPRING’s Small Business Spotlight of the Week: Flightwise/ MyRadar Mobile Apps – [link]. Five Tips To Improve Employee Performance Reviews – [link].