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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

As Google starts offering more consumer products (read: mobile devices) I assure you they will find ways to take customer service calls from you. Higher conversion rates (10-15x online conversion) and higher value at closure (up to 2x higher) due to up-sell & cross-sell potential. But What About Mobile? Phone numbers.

New York 311
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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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How To Make Mobile Convert: The Most Common Mobile Store Mistakes

ConversionXL

This is the first of a two-part series on mobile conversion and how to improve it. It’s based on thousands of user tests conducted by UserTesting , the leading usability testing service for mobile apps and websites. Why Doesn’t Mobile Convert? But according to Forrester , up to 30% of traffic to major websites comes from mobile.

Mobile 122
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The State Of E-Commerce Checkout Design 2012

uxdesign.smashingmagazine.com

UX Study The State Of E-Commerce Checkout Design 2012. September 4th, 2012. This has lead to a massive checkout database with 508 checkout steps reviewed, 975 screenshots, and 3,000+ examples of adherences and violations of the checkout usability guidelines. But street names, postal codes, etc. Newsletter. JavaScript.

Design 98
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It’s Morning in Venture Capital

Both Sides of the Table

Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. If you want to understand the details of why this is, I covered it in detail in this post, Understanding Changes in the Software Industry.

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How to Make Mobile eCommerce Convert: What???s Effective In Mobile Design Right Now

ConversionXL

This is the second of a two-part series on mobile conversion. In the first part , we described the most common usability mistakes made in mobile commerce sites and apps, and how to fix them. In this part, well discuss the frontiers of mobile commerce: trends were seeing in user tests that may fundamentally change eCommerce.

Mobile 99
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Sketching A New Mobile Web

mobile.smashingmagazine.com

Sketching A New Mobile Web. June 7th, 2012. Content , Mobile , Strategy. The mobile Web has gotten a bum rap. Progressive enhancement, mobile-first and responsive design can help lead us towards a more unified, future-friendly Web. The Promise Of The Mobile Web Is a Tough Sell. Mobile-first.

Web 89