ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B eCommerce B2C Sales Cycle 130

ConversionXL

JUNE 25, 2021

Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. This will help you skew your messaging (and product or feature) to satisfy intent and match expectations. Points of differentiation. Measurable value.

Product 96

Product Social Media Audience Software Review 96

Steve Blank

JUNE 23, 2021

This allowed us to emphasize how to differentiate a technical spec from a value proposition and expand on the parts of the business model that are unique for science and engineering startups. Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. Started on Week 1 as AI to Match Patients to Post-Acute Care.

Lean 330

Lean Technology Artificial Inteligence Intellectual Property 330