2012 Internet Sales Sales Cycle 
ConversionXL
MARCH 13, 2019
Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Image source ).
VC Cafe
OCTOBER 28, 2021
The consumerisation of enterprise was a big investment trend in 2011-2012. The rise of enterprise “toys” – Techcrunch, 2012. What changed since 2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.
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Startup Lessons Learned
MAY 9, 2012
What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?
Cracking the Code
NOVEMBER 10, 2009
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Study the Sales Learning Curve and Only Invest behind Success (more.) Study the Sales Learning Curve and Only Invest behind Success (more.) internet. (6). sales and marketing. (10). ► 2012. (1).
Cracking the Code
OCTOBER 9, 2009
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Impact of the recession on SaaS Sales&Marketing productivity. equivalent to a one year payback on your sales&marketing investment. Labels: SaaS , sales and marketing , software. internet. (6).
Duct Tape Marketing
JULY 18, 2014
However, sometimes businesses ignore the best place to look for new sales: through customers who have already purchased products and services in the past. Tapping into your existing customers to boost your sales is smart because you’ve already done the hardest part of the sales cycle with them: you made that first sale.
Cracking the Code
OCTOBER 10, 2008
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. Cracking The Code. Friday, October 10, 2008.
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