article thumbnail

How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So the goal should be to have some formats that require talent who have become large in their own right and can demand rev shares of 70-90%. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. As have BigFrame and Machinima. You Must Produce Your Own Videos.

Video 339
article thumbnail

How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

in 2013 to 1.43 There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data. This is where using a Demand-Side Platform (DSP) — inventory across a variety of ad exchanges, networks, and publishers– becomes incredibly useful.

Mobile 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is it time to rethink the healthcare marketplace model?

Version One Ventures

As you’d imagine, these conversations continuously inform our thesis on healthcare… yet, since investing in Figure 1 in August 2013, we haven’t pulled the trigger on a second investment in this space. Doctor on Demand). Aren’t there network effects in healthcare that we get excited about? Zocdoc); provide house calls (i.e.

article thumbnail

The Pre-Seed FAQ

K9 Ventures

It is what Seed used to be from 2009-2013, until the Seed rounds got fat and bloated and the bar for raising a Seed round became a lot higher. Typically, Pre-Seed rounds are less than $1M in aggregate capital raised. This has been pretty much what K9 has been doing since 2013. Q: What amount of financing is considered Pre-Seed?

article thumbnail

Facetune Appears in Apple’s Top 5 iPhone Paid Apps List for Seventh Consecutive Year

The Startup Magazine

Facetune was originally released in 2013, and Facetune 2 was released in 2016. This mind-boggling number implies strong demand growth and demonstrates how engaged the userbase is. Lightricks was founded in 2013 by Zeev Farbman, Nir Pochter, Yaron Inger, Amit Goldstein and Itai Tsiddon.

article thumbnail

Out of the Crisis #3, Jen Pahlka and Raylene Yung on creating the U.S. Digital Response

Startup Lessons Learned

Deputy Chief Technology Officer in the White House Office of Science and Technology Policy from 2013–2014, where she founded the United States Digital Service. But a lot of it is also just getting the data, aggregating it, being able to take action on it. Jen is the founder and former executive director of Code for America.

article thumbnail

30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

In 2013, I started dating a guy who started a marketing agency around the same time. In 2016, we founded Melt On Demand together, an on-demand massage company. Free access to that information is now more critical than ever, as people have been missing their routine dental appointments because of the pandemic.