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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. site analytics data. The post Why Keyword Themes +Modified Broad Match = Winning PPC Strategy appeared first on ConversionXL. Blog Lead Generation Adwords Ppc' webmaster tools query data.

PPC 114
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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Predictive analytics help you understand what your customers are going to buy before they do. *. *. Finding your target market for PPC and display ads. By Gagan Mehra.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

All Things SEO. Enterprise SEO. Search & Analytics. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. How To: SEO. How To: Analytics. All Columns.

SEO 54
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Optimizing PPC & Display Ads – Researching Your Target Market. Just don’t approach PPC with a “set it and forget it” attitude. Controversy for controversy’s sake is rarely a good idea.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

A benchmark for you: In 2013 if 30% of your time, Ms./Mr. 1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " 1 Search Results Ranking = SEO Success. Some absolutely did not use data to do their digital jobs.

Metrics 166
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! Here's the complete year 2013… While the numbers for individual month are different, you can see that October spiked and then things came down to below Sept performance by December. See Page 269. :).

Analytics 133