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Smaller Brands Have An Extreme Competitive Advantage in Content Marketing

Brandanew

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Or do you think with so much social media out there, direct mailers and company onsite content stand a better chance?

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The State of Business To Business (B2B) Content Marketing In North America

crowdSPRING Blog

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses.

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Everything You Need To Know About Designing Valuable Customer Surveys

ConversionXL

Research from the CMO Council & Penton Media in Q4 of 2013 found that only half of the companies surveyed felt they had good transactional, behavioral & customer support data. If B2B try to get information about industry and position in the company. Some ideas for customer segments are: Big Spenders.

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35 Leading Women Entrepreneurs Paving The Way For Success

Designmantic Blog

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. The very first thing you want to do is create an acceptable website. Beat Motrin.

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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority.

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