VC Cafe

MAY 4, 2021

The social media giants are racing to introduce their own social audio experiences. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Founded in 2013 and originally from Seoul, Korea, Spoon claims to have over 20 million downloads and raised a total of $60M, most recently $40M series B in Dec 2019.

Audio 140

Audio Software Review Open Source Social Network 140

Agile VC

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. We first saw this with Twitter in 2013 when they went public and many (both retail & institutional investors) believed that company might be the “next Facebook”.

IPO 100

IPO B2B B2C Institutional Investors 100

crowdSPRING Blog

NOVEMBER 9, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 5 Trends That Will Shape Small Business in 2013 | OPEN Forum – [link]. More than thirty percent of small businesses should quit using social media | Leaders West – [link].

Social Media 101

Social Media Small Business Design Media 101

Brandanew

MAY 14, 2015

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Or do you think with so much social media out there, direct mailers and company onsite content stand a better chance?

Social Media 100

Social Media Marketing Technical Review Distribution 100

ConversionXL

FEBRUARY 3, 2022

Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. When Slack opened its private beta in 2013, it did so with 8,000 people ready to try it. Users shared these posts across social media, convincing 8,000 people to sign up.

Retention 113

Retention Marketing Acquisition Channel 113

crowdSPRING Blog

JANUARY 30, 2013

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses.

North America 100

North America B2B America Marketing 100

YoungUpstarts

OCTOBER 17, 2013

by Neal Schaffer, author of “ Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success “ Many company leaders understand that in order to survive in today’s business world, their companies must have a social media presence. Branding: Be consistent across all channels.

Social Media 217

Social Media Media Curation Social Network 217

Occam's Razor

FEBRUARY 3, 2014

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. As of March 2013, one billion, (B!), One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. In the Build stage we use YouTube as an media platform. #4.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

JANUARY 18, 2022

Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. The very first thing you want to do is create an acceptable website. Beat Motrin.

Analytics 165

Analytics Marketing Channel Metrics 165

Brandanew

JULY 27, 2015

B2B marketers are employing 12-14 formats of content on an average. The top 3 most requested content formats by B2B buyers include: whitepapers (78%), case studies (73%) and webinars (67%). 95% B2B businesses preferred using shorted content formats for engaging their audience. source ) ( tweet it ). source ) ( tweet it ).

B2B 100

B2B Marketing Social Media Video 100

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. This is troubling, because in a 2013 study by Harris Interactive & Janrain , it was found that 74% of users get frustrated when the website displays content that has nothing to do with their interests.

Social Network 130

Social Network Viral Social Media B2C 130

Agile VC

NOVEMBER 6, 2013

Again there’s three fundamental ways to make money in consumer-facing internet businesses: you can sell people stuff in a physical realm (e-commerce), you can indirectly monetize consumer attention (media or ad-based), or you can provide online software & services that consumers pay for (premium services).

IPO 194

IPO Aggregator B2B Internet 194

Mike Michalowicz

DECEMBER 28, 2012

Thanks to Asha Spacek , UR FEW MEDIA, LLC / UR SUPERMODELS. Many women entrepreneurs are marketing on Social Media and use head shots taking from cell phones or family trips. Work to expand your EQ as it is essential in all those B2B interactions. lack of social media presence. Bring sexy back! Photo Image Is Everything.

Las Vegas 165

Las Vegas LLC Oman Kansas 165

YoungUpstarts

JUNE 13, 2012

Leading digital marketers from around the Asia Pacific and beyond gathered yesterday at ad:tech Singapore 2012 to share and discuss the continuing growth of the role of technology and digital media in marketing and advertising. Powering Social Connection to Grow Your Business. People are the ones making purchasing decisions, not companies.

Singapore 185

Singapore Asia Vietnam Thailand 185

YoungUpstarts

JUNE 28, 2016

Founded in 2013, StickerRide has already seen great success as a worldwide car-advertising platform in Europe. StickerRide comes in a time when the world needs a less noisy and less cluttered advertisement channel than what is currently seen in the digital media. The company seeks a wide audience target in the US.

Advertising 100

Advertising Los Angeles Europe Flash 100

conversionxl.com

SEPTEMBER 10, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Sep 06, 2013 @ 12:24:13. Sep 07, 2013 @ 09:32:18. Sep 07, 2013 @ 07:35:25. Sep 07, 2013 @ 22:45:30. Sep 09, 2013 @ 13:58:04. Sep 09, 2013 @ 14:00:34. Most startups fail.

Customer Development 60

Customer Development Conversion Developer Customer 60

crowdSPRING Blog

NOVEMBER 14, 2013

Content continues to dominate media headlines and marketing programs at many startups and small businesses. There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study.

B2B 100

B2B Marketing Social Media Social Network 100

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software. 9-10, 2013.

SEO 54

SEO SEM Social Media Search 54

www.vccafe.com

MARCH 11, 2013

Startup Resources (Updated Mar 2013). Venture Capital Cafe > Startup Resources (Updated Mar 2013). Added – March 2013* Startup Intelligence tools. Media Temple. Read post Why Learning should be your top 2013 new year’s resolution  for a full list. Social Media Tracking/Marketing. Name.com *.

Software Review 53

Software Review Technical Review Startup 53

Hearpreneur

MAY 15, 2020

My mother in law died in 2013 without any life insurance. After leading my former employer to $55 million in sales from $18 million in sales, my reward was to be laid off but it was just the kick in the pants I needed to start my B2B marketing company, Innovaxis. Thanks to Jaime Pfeffer. #12- 12- After a traumatic experience.

Entrepreneur 127

Entrepreneur LLC Los Angeles San Francisco 127

Hearpreneur

JUNE 18, 2016

Every introduction of new social media platforms chip away at current banner holders like Facebook, Instagram, and Twitter. Thanks to Nick Brennan, Watch Social Media. #12 Twitter shareholders are panicking as TWTR stock has fallen 65% since their IPO in November 2013. 12 – On a Decline. Photo Credit: Nenad Cuk.

Entrepreneur 48

Entrepreneur Social Network Channel Social Media 48

Agile VC

MAY 22, 2014

Key Takeaways: 1) Retail E-Commerce Brings Home the Bacon - While Alibaba’s roots were as a wholesale (B2B) marketplace, retail commerce drives the company both today and in the future. in revenue in 2013 from its retail marketplaces on $248B in GMV. Alibaba on the other hand generated $6.5B So Alibaba captured only 2.6

China 159

China Revenue Flash Affiliate 159

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” In the content marketing context, there’s a parallel: “M” Mistakes are those for which someone might leave a painfully critical comment, or where you may get called out on social media; “m” mistakes are dated images or broken links. To be honest, it never did.

Analytics 68

Analytics Metrics Technical Review Search 68

Designmantic Blog

MARCH 6, 2018

She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence. She was ranked 5th on Forbes’ Top 10 Social Media Power Influencer list.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

BeyondVC

FEBRUARY 12, 2014

As we look into 2014, we thought it was important to reflect on our activities in 2013 and refocus and refine our thinking and messaging as a firm. Our founding team has led first rounds in market leading enterprises such as LivePerson (LPSN), GoToMeeting (sold to Citrix), Greenplum (sold to EMC), and 24/7 Media (TFSM).

Seed Stage 110

Seed Stage Agile Viral API 110

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Second, between 2012 and 2013. The valiant hope is that they will do something. A delightful mess. Rest is irrelevant.

Stock 60

Stock Conversion Matching Audience 60

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. The above screenshot shows the group board results for the search “social media marketing.” Integrate Pinterest With Your Other Social Media Channels. Sharing your pins across your other social media accounts.

Social Media 76

Social Media Social Network Channel HTML 76

ConversionXL

OCTOBER 14, 2015

In other words, interaction with high-valence emotional content drives engagement , at least with social media. Peter Koechley (@peterkoechley) October 21, 2013. That’s the goal of most landing pages (especially B2B). How Emotional Valence and Arousal Affects Virality. Uplifting works. So does shocking/outrageous.

Viral 48

Viral Semantic Campaign Framework 48

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. Instead of committing to posting on your social media channels three times a day, start with a few times a week. pic.twitter.com/dnQ7pOgC — OREO Cookie (@Oreo) February 4, 2013. Image source).

Customer 92

Customer Audience Campaign Social Media 92

ConversionXL

JULY 1, 2014

Research from the CMO Council & Penton Media in Q4 of 2013 found that only half of the companies surveyed felt they had good transactional, behavioral & customer support data. If B2B try to get information about industry and position in the company. Some ideas for customer segments are: Big Spenders.

Customer 76

Customer Design Software Review Lead Generation 76

ConversionXL

FEBRUARY 26, 2014

A tax services center could focus on “ prepare 2013 taxes” now, but in September might focus on 3 rd quarter filing services for freelancers. 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

DECEMBER 3, 2012

It is not just what you do to attract traffic (what most people think of as marketing and advertising), but also what types of experiences you create (something people rarely think is marketing) and how good you are at delivering for where you should be in 2013 rather than 2009 (only the rarest of marketers think with this lens on).

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

OCTOBER 15, 2015

Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and social networks. Note how Influitive , a B2B advocate marketing software company, uses the bandwagon effect to establish credibility. Next, make it easy for people to start those conversations (e.g. to promote your site.

Conversion 48

Conversion PPC Design Social Bookmarking 48

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority.

Demand 63

Demand Tampa Marketing B2B 63

marketingland.com

JULY 11, 2012

Social Media |. Flexible images (and media). Media queries. Media queries, however, work quite well and provide a safe fallback. A desire for consistent function and rendering across those spectra means responsive email will likely focus on either a fluid layout or a media query. SMX Social Media Marketing - Dec.

Email 49

Email Mobile SEO Search 49

Duct Tape Marketing

JULY 27, 2017

We’ll start with content marketing tools, going from content creation to the SEO optimization of that content, followed by e-mail and social media marketing tools. This intuitive tool will allow you to create your own designs, whether it’s for your article, social media or just to do some basic photo editing. Canva (Free).

Marketing 48

Marketing Social Media SEO Email 48