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In 2017, GE Will Buy More Tech Startups Than Google

Hunter Walker

When Satya and I started Homebrew in 2013 one of our bets for the coming decades was that non-traditional acquirers would become more aggressive in their pursuit of technology startups. We had our first taste of this trend playing out early in 2016 when GM acquired self-driving tech startup Cruise for north of $1b.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. How to create a growth hacking strategy using the pirate metrics model. Use this information to optimize for retention with: Transactional messaging.

Retention 113
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

It seems all technology is getting smaller and more efficient. in 2013 to 1.43 Although this gap is decreasing due to the rise of mobile website optimization , conversion rates for these websites are still poor when compared to their desktop counterparts. But conversion rate alone is not a success metric. Image Source.

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The Breakout Tech Company Of 2018

Haystack

It’s that time of year, where I — as a committee of one judge, me — select one startup in the tech ecosystem that “broke out” and has the makings of an even larger outcome should things continue to go right. It’s entirely possible the trend lifts these companies in due time, as well.

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How To Identify & Improve Crappy UX Issues

ConversionXL

A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Just going by the website reviews we do, I’d say maybe the logo, main image & written copy, and everything else is kind of taken for granted.

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Go Anywhere, Get Anything

Reid Hoffman

In February, Greylock kicked off “Iconversations,” a new speaker series featuring “icons” across tech, finance, media and culture. It was a full service travel agency tech platform that was quite old and it was quite problematic. We were thrilled to welcome Uber CEO Dara Khosrowshahi as our first guest to the virtual event.

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How to Find & Fix Terrible UX On Your Site

ConversionXL

A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Just going by the website reviews we do, I’d say maybe the logo, main image & written copy, and everything else is kind of taken for granted.