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Startup Lessons: 4 Companies Facing Product Lawsuits

The Startup Magazine

However, it is even more important to preserve product quality, run your business with moral guidelines in place, and value your customers’ safety and long-term health. Whether a startup or established company, these guidelines will establish your business as a reputable, ethical company and help you build and maintain customer relations.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110
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Top 3 Startup Winner: Digs

The Startup Magazine

Describe the Digs product/service in 10 words or less. Digs is a savings product that helps renters transition into homeownership. We knew there were rent-to-own programs out there, but most have a bad reputation, due to some scams. I also think that funding the product ourselves made us improve how we monetize the product.

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Investing Outside Of Silicon Valley: Now More Than Ever (Where “Ever” = 2013)

Hunter Walker

That statement might be more dramatic if our firm was founded in 1983 instead of 2013, but speaks to a handful of changes in seed investing. ” Phase 1 Bay Area + NYC (2013-14). Homebrew is making more investments outside of Silicon Valley than we have in our history! Yes we did!

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How to create a sustainable social media strategy for your startup

The Next Web

Along with building a product and a company, you need to build social momentum and buzz. Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 Product and culture . million people in 24 hours as a result. Target influencers.

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How Boards Need to Evolve Over Time

Both Sides of the Table

Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup. how to market our products and company. He formerly held many roles at Salesforce including running sales operations and many product teams.

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5 Things Businesses Should Do Now To Ensure 2015 Success

YoungUpstarts

Both large and small companies may benefit from simple business practices that will increase clientele, boost productivity and efficiency, and improve labor utilization. Enhance your products in ways that make them easier to use, faster, less expensive, and purposeful by identifying ways that will add value to your products or services.