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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

2014 is almost here. Here are my 10 rules for #winning in 2014. This is nothing compared to 2014 and beyond. So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. Please stop being stupid in 2014. What about PPC? Barack Obama. Jeremy Lin.

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

To craft a PPC ad that’s so compelling people are happy to click it. If PPC has been around since 1996 , why doesn’t it happen more often? The Current State of PPC. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

You might then decide to start an affiliate marketing program to help you reach new audiences. An impressive 23.63% became affiliates in 2014. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns.

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How To Prepare Your Business For Black Friday

YoungUpstarts

Retailers can expect strong sales on Black Friday in 2014, too. The 2014 US Economic Confidence Index scores have surpassed those seen monthly for five straight years, with the exception of a few low-scoring months in 2013. The final three months of 2014 are going to be hectic. Launch A Black Friday Marketing Campaign.

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. First, it created useless data because we could not compare conversion rates later in our campaigns to the earlier data. There are many excellent online tools that will help you with SEO campaigns.

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Product Lifecycle Marketing: What Matters Most at Every Stage

ConversionXL

Spots the early signs of a pending transition to a new stage and suggests how your marketing campaigns should accommodate that change. As Lucas Weber notes in his product marketing course , it’s also essential to get marketing and sales teams’ buy-in for the product before they begin working on campaigns. Introduction. Image source ).

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