Occam's Razor

JUNE 11, 2014

That is where this blog post comes in. From B2C to B2B. In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! B2C sites like Travelocity and Fry's have not cornered the market on this. Bits and bytes are cheap. We will look at many different examples.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

FEBRUARY 3, 2017

An impressive 23.63% became affiliates in 2014. According to the benchmark report, most affiliates work in the B2C space (79.45%). Social Media – 60.16%. Blogging – 57.37%. Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%).

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

OCTOBER 16, 2015

In late 2014, Google released a study, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers , that demonstrates the impact of the fold. Let’s look at the facts… In late 2014, Huge found that regardless of design cues, almost everyone (91-100%) scrolled beyond the fold. What the Data Said.

Conversion 48

Conversion Mobile Design Warrant 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. For example, a video on the “about me” page of a lifestyle blog vs. just an image. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. After some searching, TripAdvisor found a magical business model, representing social media and user-generated content at its best. At its current 20-25% revenue growth rate, TripAdvisor will join Akamai in the billion dollar revenue club in 2014.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Duct Tape Marketing

JANUARY 8, 2015

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. photo credit: State of Inbound 2014.

Marketing 28

Marketing North America Lead Generation B2B 28

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality. Success Metrics.

Social Media 60

Social Media Media B2C B2B 60