article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

Video 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. I don’t follow the Chinese startup market as closely as I follow the US, but Alibaba’s 2014 IPO was a similar watershed moment.

IPO 180
article thumbnail

Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. You will be creating and scheduling social media posts for our Facebook, Pinterest, and Twitter accounts. The Clubhouse is Now On-Demand | Partake.

article thumbnail

Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

Agile VC

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. I don’t follow the Chinese startup market as closely as I follow the US, but Alibaba’s 2014 IPO was a similar watershed moment.

IPO 100
article thumbnail

How to get your mobile app discovered in 2021

VC Cafe

Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Social media – while a lot of the social media exposure to apps is done via targeted advertising, with over 2.5

Mobile 190
article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. NVV: How did you adjust? Where do you start?

Marketing 120