View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. Alignable is a network exclusively for business owners , conceptualized by Eric Groves and Venkat Krishnamurthy. Next-Gen Networking.

Social Media 185

Social Media B2B North America Media 185

Duct Tape Marketing

AUGUST 18, 2016

When Automation Goes Wrong: A Better Approach to Social Media written by Guest Post read more at Duct Tape Marketing. Given the sheer scale of social media and the number of social channels (there are over 90 social networks ) – and the volume of people using them (Facebook has over 1.59

Social Media 28

Social Media Media Curation Campaign 28

YoungUpstarts

OCTOBER 23, 2016

There’s increasingly an omni-channel approach to purchasing. In fact, social media platforms like Facebook have become useful sources of product endorsements. We are now almost as likely to buy a product because of an online review or recommendation from someone within our social media circles as we are after seeing a TV ad(3).

Small Business 100

Small Business Asia Channel Technical Review 100

Brandanew

DECEMBER 9, 2015

What can you do so that you’re not remembered as a social network called MySpace or Google’s Orkut? While it was a joke, but Trevor Noah gets him to move from writing letters, to phones to eventually asking people to share thoughts on social media using a hashtag. Starbucks War on Christmas?

Social Media 100

Social Media Mobile Audience SEO 100

YoungUpstarts

JANUARY 12, 2016

Social media recommendations induced an average of 26 percent of purchases in 2014, according to a study by Mckinsey and Company. Consumers are beginning to trust social media more and more for their buying decisions. Companies have to incorporate social strategies into their marketing efforts in order to compete.

Social Network 100

Social Network Networking Social Media Technical Review 100

Mike Michalowicz

SEPTEMBER 8, 2015

Tony Lillios is a serial entrepreneur and most notably a co-founder of Speck Products, the protective case maker for mobile products, which was acquired by Samsonite in 2014. He enjoys working in a variety of industries and is currently actively involved in a publishing, a MI (music instrument), and a social networking business.

Fractional CTO 60

Fractional CTO Cofounder Early Stage Social Network 60

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Tommy Walker.

Analytics 98

Analytics Software Review Conversion Video 98

Brandanew

JULY 2, 2015

Everyone can market on social media – well, according to them! Nevertheless, the unpredictability of social media hasn’t discouraged marketers across the world to try different antics every time a product or service is launched and some of them aren’t just successful, but highly inspiring. Honda #Cheerance Event.

Social Media 100

Social Media Campaign Media Marketing 100

ConversionXL

OCTOBER 21, 2014

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. First, your advertising is either Paid, Owned, or Earned Media. Display ads are Paid Media.

Analytics 113

Analytics Software Review Metadata Campaign 113

crowdSPRING Blog

NOVEMBER 14, 2013

Content continues to dominate media headlines and marketing programs at many startups and small businesses. There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study.

B2B 100

B2B Marketing Social Media Social Network 100

Duct Tape Marketing

MARCH 10, 2014

How to Set Social Media Up from Scratch written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing We just started working with a mid-size software company and, in digging in to build their marketing system, it quickly became clear they had no real social media integration. Social Media'

Social Media 75

Social Media Media RSS Social Network 75

ConversionXL

MAY 31, 2017

Lead capture forms made sense in an era when phone and email were the dominant communication channels. True, some companies experimented with social media as a sales channel as well. But phone calls aren’t the only traditional communication channel that messaging has set its sights on. That was up from 30% in 2014.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Duct Tape Marketing

SEPTEMBER 29, 2016

Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. User-generated content is pervasively dominating social media as if it were an epidemic outbreak, which is good. The campaign encouraged U.S.

Software Review 28

Software Review Campaign Advertising Social Media 28

YoungUpstarts

MAY 11, 2015

Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5].

Social Media 100

Social Media Media Asia San Francisco 100

ConversionXL

MARCH 15, 2016

According to a 2014 State of SaaS report from Compass , SaaS is a $10B industry in North America. According to Go-Globe , mobile apps now account for 52% of all time spent on digital media. First of all, Inbound.org knows that many marketers , their target audience, use Twitter to network with their peers. via Intercom).

Mobile 48

Mobile Retention Email Software Review 48

Both Sides of the Table

OCTOBER 18, 2015

On the one hand innovation is clearly at an all time high unleashed by smart phones, fast telecom networks, social networks that spread commerce and the fact that we are all one click away from buying things on Amazon, Apple, Google or PayPal. In 2014 3 out of 12 exits were occurred at a lower valuation than the previous round.

IPO 150

IPO Venture Capital LP SEC 150

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality.

Social Media 60

Social Media Media B2C B2B 60

Brandanew

DECEMBER 2, 2015

Significant changes in consumer expectations are manifested through social media, consumer generated content and immersive digital marketing experiences. This may differ based on the channel – ranging from National Geographic photographs to recipes from the Food network. We naturally get attracted to a good story.

Curation 100

Curation Mobile New York Advertising 100