Duct Tape Marketing

FEBRUARY 12, 2014

Frankly, I think Mike and I agree that the future of social media for the typical small business hasn’t changed much at all. The big social networks are going public and answering to the cry of stockholders to show ever increasing profits by creating another promotional channel for big brands.

Social Media 74

Social Media Media San Diego Social Network 74

YoungUpstarts

OCTOBER 23, 2016

There’s increasingly an omni-channel approach to purchasing. Advancements in device technologies and mobile networks are sparking the use of mobile devices by shoppers at every point on the path to purchase. Social Commerce. More than 2 billion people use social networks(8), such as Facebook and LinkedIn.

Small Business 100

Small Business Asia Channel Technical Review 100

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. And most notably absent is building a network. One that provides everything that a big, valuable, growing network should.

Social Media 185

Social Media B2B North America Media 185

Brandanew

DECEMBER 9, 2015

What can you do so that you’re not remembered as a social network called MySpace or Google’s Orkut? From Snapchat to Instagram, the younger demographic, for instance is on social media. It’s important to know which networks brands need to work on to connect, engage and be a part of a new conversation.

Social Media 100

Social Media Mobile Audience SEO 100

YoungUpstarts

APRIL 17, 2015

As of 2014, there were almost 9.1 For many women, the biggest obstacle to claiming and using our power is that we aren’t completely sure how to tap into it and where to channel it! As you seek out ways to collaborate with other great women, aim for a good mix of social networking, phone time, and face time.

United States 100

United States Channel Leadership Social Network 100

Duct Tape Marketing

AUGUST 18, 2016

When Automation Goes Wrong: A Better Approach to Social Media written by Guest Post read more at Duct Tape Marketing. Given the sheer scale of social media and the number of social channels (there are over 90 social networks ) – and the volume of people using them (Facebook has over 1.59 photo credit Pexels.

Social Media 28

Social Media Media Curation Campaign 28

Mike Michalowicz

SEPTEMBER 8, 2015

Tony Lillios is a serial entrepreneur and most notably a co-founder of Speck Products, the protective case maker for mobile products, which was acquired by Samsonite in 2014. He enjoys working in a variety of industries and is currently actively involved in a publishing, a MI (music instrument), and a social networking business.

Fractional CTO 60

Fractional CTO Cofounder Early Stage Social Network 60

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Tommy Walker.

Analytics 98

Analytics Software Review Conversion Video 98

crowdSPRING Blog

NOVEMBER 14, 2013

There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. Before you give up on content and social media marketing generally, consider making some changes in your strategy.

B2B 100

B2B Marketing Social Media Social Network 100

ConversionXL

MAY 31, 2017

Lead capture forms made sense in an era when phone and email were the dominant communication channels. True, some companies experimented with social media as a sales channel as well. But phone calls aren’t the only traditional communication channel that messaging has set its sights on. That was up from 30% in 2014.

Lead Generation 91

Lead Generation Channel IP Conversion 91

ConversionXL

OCTOBER 21, 2014

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. You may want to bring this data in by integrating with your Ad Server, social network, DMP, or D3P.

Analytics 113

Analytics Software Review Metadata Campaign 113

Brandanew

JULY 2, 2015

Here are 5 successful social media campaigns that have worked and are still ruling the evergreen marketing inspiration list: Evergreen Marketing Inspiration: 5 Successful Social Media Campaigns. Honda #Cheerance Event. The YouTube star Andrew Hales was roped in to help raise the awareness. Coca Cola’s #ShareACoke. Dove’s #RealBeauty.

Social Media 100

Social Media Campaign Media Marketing 100

Duct Tape Marketing

SEPTEMBER 29, 2016

A good example is Starbucks’ successful design-a-cup campaign in 2014. Winners were scouted by the company for its 2014 advertising campaign. User-generated content is a huge game changer in the field of marketing and advertising as it is the driving force that channels the attention of buyers and potential customers to your business.

Software Review 28

Software Review Campaign Advertising Social Media 28

Duct Tape Marketing

MARCH 10, 2014

4) Created Buffer account and added Buffer bookmarklet for scheduled sharing of content from Feedly or the web to all social networks. 6) Located and joined a number of active and relevant LinkedIn Groups and followed several industry related channels in Pulse. Social Media'

Social Media 74

Social Media Media RSS Social Network 74

ConversionXL

MARCH 15, 2016

According to a 2014 State of SaaS report from Compass , SaaS is a $10B industry in North America. First of all, Inbound.org knows that many marketers , their target audience, use Twitter to network with their peers. So, the channel selection (vs. Why Are User Onboarding Flows Important? Facebook, for example) is strategic.

Mobile 48

Mobile Retention Email Software Review 48

YoungUpstarts

MAY 11, 2015

Small businesses rarely have the time or resources to invest in outsourced customer service support, and some are finding it more efficient to serve customers via social media platforms: one LinkedIn study from 2014 revealed that 81 percent of North American SMEs use social media [5]. 2] [link]. [3] 3] Joshua P. 5] [link]. [6]

Social Media 100

Social Media Media Asia San Francisco 100

Both Sides of the Table

OCTOBER 18, 2015

On the one hand innovation is clearly at an all time high unleashed by smart phones, fast telecom networks, social networks that spread commerce and the fact that we are all one click away from buying things on Amazon, Apple, Google or PayPal. In 2014 3 out of 12 exits were occurred at a lower valuation than the previous round.

IPO 150

IPO Venture Capital LP SEC 150

Brandanew

DECEMBER 2, 2015

This may differ based on the channel – ranging from National Geographic photographs to recipes from the Food network. Other than these platform led initiatives, videos and real time content curation by consumers using brand hashtags is moving forward with a gusto on all social networks. #2

Curation 100

Curation Mobile New York Advertising 100

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60