ConversionXL

MAY 8, 2014

This is what happened when three diverse organizations ran experiments to better understand the value of what they offered their customers and how their customers perceived that value: The Heritage Foundation increased click-through rates on its emails by 20% and donation size by 14.66%. million in incremental revenue.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. In 2014, Cyber Monday was the most popular shopping day of the holiday season. Calls to action in PPC ads, on landing pages, in emails. Do not go for micro-conversions or minor growth, focus on the high impact aspects of your site. Tweet It!].

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

ConversionXL

JULY 10, 2014

These are the people who might be comparison shopping and looking for specific features that are harder for you to offer; like a better return policy, quality customer testimonials , or free shipping. ” Understanding Your Competition’s Customer Biases. This is the harder stuff. Sometimes your #1 Competitor is Google.

Software Review 72

Software Review Lead Generation Design Campaign 72

crowdSPRING Blog

JANUARY 4, 2016

But without a central digital home, you’re scattering your efforts and missing an incredible opportunity to engage and connect with your customers and potential customers through a dedicated site. Why would a potential customer remember your site when she has seen dozens of other sites that look just like your site.

Web 48

Web Small Business Design SEM 48

ConversionXL

FEBRUARY 6, 2019

For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options. Customer acquisition costs can be high, and growth may require large sales teams. Marketing led.

Product 124

Product Marketing Differentiation Harvest 124

View from Seed

JANUARY 8, 2015

Eventually, if the company succeeds, your product will succeed in solving that problem, while your blog and all content marketing should drive qualified visitors, subscribers, and/or customers to that product. Both should always align, and both must be consistently built as assets and as solutions for your customers.

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Any big shifts in investment (marketing, customer experience, team sizes, tools). Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

FEBRUARY 9, 2015

Such is the power of being able to proactively identify which of your competitor's strategies are working well, where their current customers come from, and what specific tactics you should experiment with to create and advantage for yourself. Regular readers of the blog know of my deep love for competitive intelligence analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60