Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat. First, it helps to determine what you can afford to spend on customer acquisition.

Acquisition 49

Acquisition Cost Customer Social Media 49

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Are you aware of your cost per acquisition on other channels? Social Media – 60.16%. CPA / Sub-Affiliate. What Does an Affiliate Marketer Look Like Today? So, who are these affiliates? PPC – 29.88%.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. A 2015 study found companies make $6.50 Not a bad ROI.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. It's just that there are so many and I set myself the challenge to just focus on two metrics each for acquisition, behavior and outcomes. I even abandoned CPA (not enough focus on what makes the ads good).

Metrics 155

Metrics Marketing Analytics Channel 155