YoungUpstarts

JANUARY 30, 2015

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

Advertising 100

Advertising Revenue Mobile Intellectual Property 100

YoungUpstarts

FEBRUARY 12, 2017

in investments in 2015, $15.2B FinTech had started to grow popular soon after global financial crisis happened, fueled by public’s distrust of banks and incumbent legacy firms, and then exploded in 2015. That was basically the message of most advertising campaigns of FinTech companies back then. FinTech’s history.

Ruby 210

Ruby Cofounder Finance Campaign 210

Up and Running

FEBRUARY 9, 2015

I want you to be really realistic about your personal financial portfolio and how you spend money before you make the decision to start a business. Know that you’re going to have to invest some real money in your website and probably online advertising as well. This is not that much money and you will go through it very quickly.

Social Media 60

Social Media Small Business Software Review Technical Review 60

Up and Running

DECEMBER 17, 2014

And, if you’ve got any tools or apps to add to the list, send me a tweet @candylandau, telling me why you think it should be a 2015 must-install! Online, it’s pretty easy to get distracted and advertisements on-page make that even more likely. If you’d like a list of my favorite “to do” apps, let me know. linkedin.com.

Entrepreneur 153

Entrepreneur Email SCRUM Stock 153

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for? Are they a lost cause?

Framework 163

Framework Marketing Metrics Audience 163

Hearpreneur

JANUARY 21, 2017

2 – Advertising Agency & Boutique PR and Advertising Agencies. Prior to starting my own public relations and marketing consultancy, I worked for one of the largest global advertising agencies as well as smaller boutique PR and advertising agencies. On the 4th of July, 2015, I shared my vision with Erin.

Entrepreneur 48

Entrepreneur Investment Bankers PR Social Media 48

Occam's Razor

JANUARY 9, 2012

" Sad, unimaginative measurements of their sad, unimaginative campaigns. 2 Multiplicity: Competencies, Campaigns, Systems, Everything. All while constantly optimizing your portfolio via controlled experiments. " "Show me Clicks and the count of Facebook Fans!" Oh and yes, I do get that this is hard.

Marketing 140

Marketing Analytics Web Channel 140