2015 Analytics B2B B2C 
Occam's Razor
SEPTEMBER 15, 2014
Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.
ConversionXL
MARCH 4, 2016
We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. The two aren’t disconnected, though. Cost per lead.
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ConversionXL
APRIL 12, 2017
On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. 2015 site vs. 2017 site. Analytics and testing should live together in an organization. Pay attention to the analytics. pic.twitter.com/T2OjzFm2U8.
ConversionXL
MARCH 10, 2017
Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails.
Occam's Razor
JULY 22, 2013
What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? You are B2C or B2Q or Non-profit or an Adult-oriented business. Oh, and all free metrics too, 100% of which you can measure right now for free using something wonderful like Google Analytics.
ConversionXL
MARCH 21, 2017
A 2015 study found companies make $6.50 then it’s likely that your ROI is higher than Google Analytics is telling you out-of-the-box. Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. It’s fascinating stuff.
Occam's Razor
MARCH 19, 2018
Let’s not lose sight of the big picture: I am delighted that spending on analytics is going to increase that much! I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. It shares a very positive view of analytics…. The money needs to go to you!).
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