YoungUpstarts

FEBRUARY 29, 2016

According to Google, the number of mobile search queries overtook desktop queries in 2015. Let’s say your company is in the B2B Software as a Service (SaaS) space. Website tracking and analytics can also identify when prospects return to your website. Provide A Mobile Responsive Experience.

Sales 100

Sales Technical Review SEO B2B 100

Occam's Razor

MARCH 19, 2018

Let’s not lose sight of the big picture: I am delighted that spending on analytics is going to increase that much! I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. It shares a very positive view of analytics…. This is another example of breaking principle #1.

Analytics 130

Analytics Audience B2C Restful 130

YoungUpstarts

DECEMBER 28, 2015

Many of the respondents for Hubspot’s State of Inbound 2015 Asia report – in fact, almost half – comes from India. Predictive analytics will also have major implications in marketing; a key area for us is using this insight to hone our predictive lead scoring capabilities within our product.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Scalable Startup

JANUARY 12, 2015

. > The Larger Market: Estimated at over $10 billion revenue per year, probably a lot more, online review management systems are an established part of the web for consumer and B2B markets. For B2B, online reviews and testimonials and becoming a requirement in healthcare, automotive, government and other industries.

Aggregator 20

Aggregator Management Los Angeles Angel Investor 20

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing Analytics Web Channel 140

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Inbound-call intelligence platform Invoca saw 2015’s Dreamforce event as a great opportunity to meet with key accounts face-to-face. And yet, no one can agree on what account-based marketing is. How Invoca combined data and direct mail to get a 33X ROI.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Oh, and all free metrics too, 100% of which you can measure right now for free using something wonderful like Google Analytics. It does not stop at getting the first B2B contract.

Framework 163

Framework Marketing Metrics Audience 163

Austin Startup

MARCH 2, 2019

As Bill Gross spoke about at 2015’s TED conference, market timing is the single biggest factor for startup success (a worthy watch). the retail-focused Web analytics that we eventually became well known for?—?was But I would argue in B2B SaaS (Software as a Service) businesses if you really know the market?—?and was failing.

Advisory Board 51

Advisory Board Cofounder Greece Bootstrapping 51

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails.

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Bonus: Are you tracking all the goals in your web analytics tool? Do you have a 2009, 2012, 2015 mobile strategy? In a recent engagement I defined three stages of a successful mobile strategy: 2009, 2012 and 2015. You are ready for 2015! Mobile: 2009 or 2012 or 2015.

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

MARCH 21, 2017

A 2015 study found companies make $6.50 then it’s likely that your ROI is higher than Google Analytics is telling you out-of-the-box. Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. Read the full Bloomberg piece here.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. 2015 site vs. 2017 site. Analytics and testing should live together in an organization. Pay attention to the analytics. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86