Remove 2015 Remove Audience Remove B2B Remove IP
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28 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

People seem to get it and it allows me to tell a story for my audience. Well, we’re a B2B marketing agency that specializes in services and intangible products. This name better reflects my coaching system’s target audience and the fact that we’ll teach business owners and CEOs to be warriors. 11- Quite simple.

Naming 99
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9 Account-based Marketing Case Studies

ConversionXL

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. This allowed them to focus on one audience’s specific needs. Qualitative-first: Aligning sales and marketing for a comprehensive audience profile.

Marketing 105
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. 2015 site vs. 2017 site. Who is the B2B buyer? Image Credit.