Occam's Razor

MARCH 30, 2017

You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. Yes, a silo but so much better than 2015. Here’s one illustrative example. Time of Day.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Hearpreneur

SEPTEMBER 16, 2015

A photo posted by CEO Blog Nation : I am CEO (@ceoblognation) on Sep 16, 2015 at 10:40am PDT. #1 When I decided to leave my mobile data start-up in 2013, I remembered my mortgage experience from 2010, and found that nothing had changed – the model was broken, antiquated and inefficient. 1 – Simple, Easy to Remember.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

ConversionXL

FEBRUARY 3, 2017

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. Mobile App. CPA / Sub-Affiliate.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. I even abandoned CPA (not enough focus on what makes the ads good). Reward campaigns (owned, earned or paid) that deliver the person who converts right away AND the campaigns who deliver the people who convert after a few days. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. Show password option helps, especially on mobile. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend.

San Antonio 86

San Antonio Metrics B2B Analytics 86