article thumbnail

Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

article thumbnail

What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

in investments in 2015, $15.2B FinTech had started to grow popular soon after global financial crisis happened, fueled by public’s distrust of banks and incumbent legacy firms, and then exploded in 2015. That was basically the message of most advertising campaigns of FinTech companies back then. The industry reached $15.5B

Ruby 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

Entrepreneur Prerna Gupta believes that there’s a billion-dollar opportunity in bringing “Lean” principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience. With this approach to establishing and tracking milestones, ReadyTalk launched its beta of UbiMeet.com in March 2015.

Lean 60
article thumbnail

5 Ways To Be A Leader In Social Commerce

YoungUpstarts

Last year, Twitter announced that it would unveil its Buy Button in the first quarter of 2015, cementing the role social commerce will play in the way businesses must market their products to consumers. During the campaign, they sold nearly three times as many Coke bottles in the UK as compared to Pepsi!

CTO Hire 100
article thumbnail

The Future Of SEO And Online Visibility

YoungUpstarts

It’s all about your social interaction, online reputation, mobile search and videos engagement. In 2013, more than 45 percent of user searching was done through mobile devices. By 2015 more than 50 percent of Google pay per click ad campaigns will be the result of a mobile search.

SEO 160
article thumbnail

Overcoming The Top 4 iBeacon Liabilities

YoungUpstarts

As far back as January 2014, marketing consultant Rich Meyer noted that 75% of mobile apps are deleted within 3 weeks of being downloaded. The latest research from Catalyst shows that the rate of app usage on smartphones dropped —26% in 2015, and monthly downloads of apps cratered —52% while the rate of apps being purged jumped by +29%.

article thumbnail

Gen Z Making money: From Social Media Influencers to Gig Economy

VC Cafe

Unlike Millennials, who witnessed the introduction and rise of social media, tablets, smartphones and the mobility that allows them to access it all in an instant, Gen Z was born into it. From birth, Gen Z has had a unique relationship with a powerful force: modern technology. Remember tech savviness?