ConversionXL

JANUARY 16, 2019

In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” For brand-owned terms, years of gradual refinement and dogged proselytization are retold as a flash of brilliance that, immediately and perpetually, defined a brand.

Naming 119

Naming Conversion Flash Cofounder 119

ConversionXL

APRIL 11, 2016

In 2015, another study found that marketers ranked video as the second most effective type of content. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Example: Vidyard.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 12, 2017

FrontPage, Flash, etc. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 2015 site vs. 2017 site. 62% of designers receive no customer data at the start of the campaign. Score B2B marketing campaigns in minutes by joining IP detection and company scoring.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Except the flash bit.

Framework 147

Framework Marketing Search Mobile 147