Occam's Razor

JULY 13, 2017

Are you a whale-load more scared as you contemplate the red and the green? For example… Let’s say they end up looking at Visitors, Conversion Rates, and Revenue. Why not build in a model where the decision maker can change Conversion Rates, to see the impact on Revenue? Just the Visits or Assisted Conversions or Order Size.

Analytics 124

Analytics United States Audience Cyprus 124

Up and Running

MAY 30, 2016

You may have the most beautiful, well-maintained vintage property that seems perfectly suited for bed and breakfast conversion, but if it is in a strictly residentially zoned neighborhood, it may be over before you begin. Without the green light from the zoning commission, you will not be able to move forward.

SBA 60

SBA United States Hiring Detroit 60

ConversionXL

NOVEMBER 10, 2015

This is a recording of the talk given by André Morys, the CEO of Web Arts , at ConversionXL Live 2015. Conversion optimization” and “testing” became the hottest topics on the strategic road maps of online marketing managers. I’ve written this book Conversion Optimierung, which is actually in German.

Video 48

Video Germany Conversion Cost 48

ConversionXL

JANUARY 7, 2016

Conversion optimization is hard, but often the heaviest lifting is often organizational – changing an organization from a gut-based approach to one driven by data and experimentation. Leading with insight also changes the conversation, leading to more action instead of conceptual discussion.

Metrics 48

Metrics Architecture Programming Technical Review 48

Occam's Razor

JANUARY 31, 2017

It might take a second because of scale is different on both slides, but you'll ultimately get that the green bars are the same ones as before. Everything you see above is framed simply, it is pretty much the same data you saw in the green/gray bars above. M Views" for almost half the cost with Bumpers?

Audience 60

Audience Analytics Green Metrics 60

ConversionXL

MAY 16, 2016

Increasing site speed has been shown to increase conversion rates as well as increase SERP rankings , both resulting in more money for your business. In the graph above you can see the relation (green line) between load time and conversion rate for one of OrangeValley’s customers. 1 second slower, 25% less conversions.

Flash 86

Flash Metrics Caching Conversion 86

Austin Startup

JUNE 15, 2017

Finally, it’s stating the obvious that TNCs themselves can, and frequently do, provide safe rides home, but their services can also come at a considerable cost, given that TNCs are typically in surge-price mode when most of the “party crowd” is ready to call it a night. billion more for its rides in 2015 alone.

Austin 48

Austin Demand Security Community 48

ConversionXL

JULY 12, 2017

By that, I mean the benefits go further than simply increasing your conversion rate by a few percentage points. A better ecommerce user experience leads to… Reduced customer support cost. Reduced customer acquisition cost. And yes, an increased conversion rate. Deliver the easiest path to conversion for users.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

By that, I mean the benefits go further than simply increasing your conversion rate by a few percentage points. A better ecommerce user experience leads to… Reduced customer support cost. Reduced customer acquisition cost. And yes, an increased conversion rate. Deliver the easiest path to conversion for users.

eCommerce 95

eCommerce Mobile Conversion Design 95

David Cohen

APRIL 1, 2018

Of course, I have no idea what it cost. ;-). It had a big mural that was painted in 2015 depicting the history of Costa Rica, and we learned much of that story from Federico. It took two years to create this (2014/2015) and it was already visibly wearing from the elements as it was partially outside, for some reason.

Costa Rica 91

Costa Rica San Jose China Cloud 91

ConversionXL

MAY 31, 2016

Pretty much everyone’s mobile conversions suck. All types of businesses are seeing significantly lower mobile conversion rates. Mobile searches surpassed desktop searches for the first time in 2015 and mobile devices now account for over 60% of all digital media consumption. This isn’t a secret. You know it. Image Source.

Mobile 48

Mobile Conversion Design Participating Preferred 48

Occam's Razor

FEBRUARY 9, 2015

Getty is the fourth green line. It is 2015. Content analysis via use of the second report above is perhaps your bff in trying to change your leadership's mind to shift from shouting to conversation marketing on social channels. We (Getty Images) get very valuable context for our performance. So we are dead last.

Metrics 60

Metrics Analytics Non-Compete Search 60

Duct Tape Marketing

DECEMBER 11, 2019

How about actually having a conversation with a person, and not only a manual conversation but also an automated conversation? John Jantsch: So let’s talk a little bit about the conversational aspect. And you tell it what you need and then you… And hopefully in a very fluid conversation.

Marketing 40

Marketing SMS Channel Conversion 40