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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

Summary: put an ear to the ground and figure out what influencers and blogs your target audience is consuming and trusts. Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. Cool video on the topic here.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

89% competed solely on customer experience in 2016. 2016: 5K ads a day. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Image Credit.

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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

In 2016, Simya Solutions (now Ling) was born. Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. My business started from a simple blog where I wrote about marketing topics as a way to stay current on marketing trends.