View from Seed

AUGUST 30, 2016

For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Second: These addresses are some of the most exciting places to visit in tech because upon arriving, one can instantly see what true scale looks like in action. pic.twitter.com/LDrlNyH8mR. —

Social Media 185

Social Media B2B North America Media 185

crowdSPRING Blog

AUGUST 6, 2018

A 2016 article in Fortune revealed that for the first time, consumers were making more purchases online than in stores. 51% of purchases were made online in 2016 – a significant jump from 48% the year before. The stakes are too high to risk losing business due to weak website design or poor user experience. Content is king.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. For UX agencies, one example is offering technical or UX writing services.

PR 120

PR B2B Lean Audience 120

Duct Tape Marketing

NOVEMBER 23, 2016

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. Some key questions to consider for creating your target buyer profile: Who is an ideal customer for us (industry, company size, revenue, etc.)?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Occam's Razor

MAY 2, 2017

All I have access to is just a cursory review of their digital existence. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

YoungUpstarts

DECEMBER 28, 2015

In 2016, businesses and organisations will need to put a greater emphasis on effectiveness, top-line revenue and overall engagement. How do you think evolving and/or new online marketing technologies and processes will change inbound marketing in the coming year?

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. In 2016, they had a huge layoff and had to shift strategy. Renee Thompson – How to Win at B2B Optimization. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

APRIL 13, 2017

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Advertising on Twitter. Promoted Accounts.

Social Media 61

Social Media Media Marketing Lead Generation 61

David Teten

MARCH 18, 2021

A typical VC thesis: “we invest in tech startups in Europe at an early stage” However, our experience shows that in many cases: . “Tech” means B2B Saas/Fintech or Consumer apps. However, according to PitchBook Data, since the beginning of 2016, companies with women founders have received only 4.4%

Technical Review 78

Technical Review Cofounder Venture Capital Deal Flow 78

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. Crappy or outdated technology. 89% competed solely on customer experience in 2016. Create a revenue forecast before you even run the experiment. 2016: 5K ads a day. Conversion rate is a ratio and ratios are a huge problem. 10K / 1M = 1%. Are both created equal?

San Antonio 86

San Antonio Metrics B2B Analytics 86