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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

It becomes even more interesting in the world of emerging technologies and the IoT. In fact, the small brand is likely to become a rising industry star due to the established trust, convenient delivery times, and various payment options available in the marketplace. These new technologies will become an integral part of most e-shops.

eCommerce 185
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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Startup Benchmarks

VC Cafe

When you start with an honest and diligent effort to determine the truth of your situation, the right decisions often become self-evident.” — Jim Collins , author of Good to Great. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech.

B2C 141
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The ROI of Lead Scoring

Duct Tape Marketing

According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. First understand what you want to measure as part of your lead scoring program, then find a partner with the technology to help you do it.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

For those of us that have been working in the startup and technology space for at least the past 10 years, these addresses mean two things. Second: These addresses are some of the most exciting places to visit in tech because upon arriving, one can instantly see what true scale looks like in action. pic.twitter.com/LDrlNyH8mR. —

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The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. There is always that anxiety to get started.